Deep Ocean
#20374D
Primary brand · headings · dark sections
Falnor brand kit
Logos, colors, typography, and usage guidelines for partners and co-marketing. Built for teams whose best people are still doing the worst work.
Work that runs itself, across every tool you already own.
Logo downloads
Use the lockup in headers and partner materials. Use the mark for favicons, avatars, and tight spaces.
Lockup on Deep Ocean
Download lockup (PNG)
Lockup on white
Download lockup (PNG)
Mark on Deep Ocean
Download mark (PNG)
Mark on white
Download mark (PNG)
Work that runs itself, across every tool you already own.
Falnor is an implementation studio. We engineer one workflow at a time into production across your real systems - with signed acceptance criteria, eval coverage on your cases, and a production record you own in your repo.
- Speak to engineering rigor: evals, rollback, and traceability - not vague “agent magic.” Lead with the work completing, not the tooling doing it.
- Position Falnor as the last mile between pilot and production finance will sign off on.
- Emphasize ownership: your VPC, your data, your evidence trail.
Color palette
Deep Ocean and Electric Amber anchor the brand. Supporting neutrals keep interfaces calm and audit-friendly.
Electric Amber
#C98917
Accent · CTAs · highlights
Pale Blue
#C3D4E6
Secondary surfaces · charts
Steel Blue
#7A8C9D
Supporting UI · icons
Warm White
#F8F6F2
Page backgrounds · cards
Graphite
#1D232B
Body text · dense UI
Typography
Clash Display carries authority in headlines. Supreme keeps body copy readable. Berkeley Mono is for technical artifacts.
Clash Display
Headings & marketing titles
Semibold · Headings h1-h6
Production observability
Supreme
Body copy · UI labels · navigation
Regular · Paragraphs & interface text
Signed acceptance criteria before go-live, evals on 50+ of your real cases.
Berkeley Mono
Code · technical callouts
Monospace · CLI & registry snippets
falnor deploy --workflow invoice-matching --stage canary
Brand principles
Keep Falnor recognizable and credible - especially when co-presenting with client brands.
Logo clearance
Keep clear space around the lockup equal to the height of the mark. Do not crowd the logo with text, borders, or competing marks.
Color discipline
Use Deep Ocean for authority and Electric Amber sparingly for emphasis. Avoid off-palette gradients unless approved for a co-branded asset.
Voice & tone
Be direct, specific, and evidence-led. Prefer “eval pass rate on your cases” over generic autonomy claims. No hype, no hand-waving.
Usage guidelines
Follow these steps when referencing Falnor in decks, event pages, or partner materials.
- 1
Use approved logo files only
Download lockup and mark from this page. Do not recreate the wordmark, stretch assets, or change logo colors.
- 2
Attribute Falnor correctly
First mention: “Falnor.” You may include the tagline on partner materials. Link to falnor.io when publishing digitally.
- 3
Ask before co-branding
For event logos, slide decks, or joint announcements, email support@falnor.io so we can review placement and color contrast.
Media angles
Story hooks for analysts and partners covering talent waste in operations, eval discipline, and signed guarantees.
Why enterprise pilots stall at the last mile
Falnor focuses on the engineering gap between demo and production: acceptance criteria, eval discipline, rollback, and evidence-ready traceability.
Evals as a production gate - not a slide deck metric
How Falnor warrants performance against signed criteria on a client’s own cases before go-live, and ships the evidence in the deliverable.
Owning the production record in your repo
Implementation that leaves operators with workflows, observability hooks, and documentation in systems they already run - not a black-box vendor lock-in.
Partner inquiries: support@falnor.io · Book a briefing